Countless videos are being streamed everyday on many different social media platforms. What makes people watch it is the content being shown, which has to be both entertaining, informative and engaging in order for people to stay interested. This is why building video marketing strategies is important.

Video marketing has been able to create many creative opportunities for brand awareness, engagement and even conversion. Dominating social media with its presence has allowed brands to reach their target audience in an engaging form of entertainment. But have you ever wondered, what type of video suits what kind of brand or content?

In a relationship, you always ensure that you cater to your partner’s needs to keep him/her engaged for the relationship to be maintained. This process takes time, effort and creativity. Video content creation is no different.

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Let's dive into the topic about audience retention and understand the basic theory behind it!

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